Founder · Enterprise Data Architect · Tampa, Florida

Most data problems are architecture problems — and I've spent forty years fixing them.

I help mid-market companies work out what's actually wrong with their data — and what it will take to fix. Three weeks to a straight answer, a day or two a month of ongoing architecture judgment, or diligence on a deal. One exit behind me, and still building.

Get in touch → See how I work
40 years
In enterprise data
Inc. 5000
No. 1,002 · 2017
CIOReview
Top 10 BI Providers · 2024
Fast 50 ×3
TBBJ · No. 9 in 2017

My Story

Forty years in enterprise data — and still building.

I've spent four decades at the point where technology meets the business: taking complex, messy environments and making them work, fast. Databases, systems, integrations, analytics — the hard, unglamorous plumbing that decides whether a company can actually run.

My path began in Switzerland. I started out in the mid-1980s writing insurance and pension software in Basel, then spent more than a decade deep in the database layer — Sybase and Oracle — building high-performance systems for Swiss financial firms. That's where I formed the conviction that still drives me: the hardest problems are almost always architecture, not technology. In 1997 I co-founded IT Vision AG, brought it across the Atlantic to the United States in 1999, and went on to lead enterprise database technology for The Nielsen Company — keeping some of media's most mission-critical systems running at 100% availability.

In 2000 I founded Dobler Consulting, Inc. — the company I still run today. Out of it grew a database and business-intelligence consulting practice, formalized as Dobler Consulting Services, LLC (2011–2022), which I built into an Inc. 5000 firm and a Microsoft, SAP, and Oracle Gold Partner serving Fortune 500 clients across manufacturing, media services, healthcare, transportation, and financial services.

In 2021 I sold that database business to Spinnaker Support — a deal I negotiated and closed entirely remotely, without ever meeting the buyer in person. We finally met after the deal closed, and worked closely together to make the transition as smooth as possible — including making sure every one of my employees came through the acquisition with secure, steady employment. Dobler Consulting, Inc. lives on: no longer in database support, it's now the home for everything I build, including my co-founding stake in Dobler Data Solutions. The result of that work is Dobler Insights — Fortune 500-grade analytics delivered in weeks, not months — mid-market or enterprise — with no per-user licensing, no six-month implementation, and no in-house BI team required.

What still draws me isn't scale for its own sake — it's the craft of making something intricate work on a timeline nobody thinks is possible, and making sure it moves the actual numbers of the business.

Track Record

The through-line: build the hard thing, fast.

A career spent shipping complex data and systems work — and knowing what it's worth to the business on the other side.

1985 – 2000 · Switzerland → USA

Foundations in enterprise data

Began writing insurance and pension software in Basel, then spent over a decade architecting Sybase and Oracle systems for Swiss financial firms. Co-founded IT Vision AG in 1997 and brought it to the United States in 1999.

2000 – 2008 · The Nielsen Company

Director of Database Technology

Led database architecture for some of media's most mission-critical systems across North America — driving one flagship application's availability from 94% to a documented 100% annually.

2000 – Present · Founder & Owner

Dobler Consulting, Inc.

The company I've run since 2000. Once the parent of my database and BI consulting practice, it has since moved on from database support entirely — today it's the home for everything I build, including my co-founding stake in Dobler Data Solutions.

2011 – 2022 · Database & managed services

Dobler Consulting Services, LLC

The practice I built into an Inc. 5000 firm and a Microsoft, SAP & Oracle Gold Partner — delivering database and BI solutions to Fortune 500 and Fortune 200 clients across manufacturing, media services, healthcare, transportation, and financial services. Named to the Tampa Bay Business Journal Fast 50 three times — No. 10 in 2013, No. 17 in 2016 and No. 9 in 2017 — and a Greater Tampa Chamber of Commerce Small Business of the Year finalist in 2017 and 2018.

2011 – 2020 · Tampa Bay

Industry leadership

President of the Tampa Bay Technology Leadership Association and previously its CIO liaison; an early member of Tampa Bay Tech’s Software CEO Council; and Director of Partners for ISUG-TECH, the independent SAP technical user group, alongside founding the Tampa Bay Sybase User Group. Profiled by the Tampa Bay Business Journal in its Executive Files series.

2021 · The Exit

Acquired by Spinnaker Support

Sold Dobler Consulting Services, LLC. The deal closed without a single in-person meeting — we met only afterwards, then worked closely to make the transition seamless and to secure steady employment for every one of my people.

2021 – Present · Founder, CEO & Principal Architect

Dobler Data Solutions

Co-founded the company behind Dobler Insights — a governed single source of truth on the Microsoft Azure stack, delivering Fortune 500-grade analytics in weeks rather than months because the architecture is already decided rather than rebuilt each time. Also home to Fabric Control, a control plane for Microsoft Fabric. My part is the architecture.

In the press

Tampa Bay Business Journal
Growing by delivering transparent, ‘mission critical’ database security
Executive Files profile · 2016
Tampa Bay Business Journal
Fast 50: Dobler Consulting Services LLC
No. 9 of the fastest-growing companies · 2017
Business Observer
Tech entrepreneur sells firm — without meeting buyer in person
On the Spinnaker Support sale · 2021

Engagements

Three ways I work with mid-market companies.

Alongside building Dobler Data Solutions, I take on a small number of outside engagements — most often as a fractional Chief Data Officer, giving companies senior data leadership without a full-time hire. Where the work needs hands-on architecture — data models, platform design, integrations — I fold in a fractional data architect role as part of the same engagement.

Assess

Data readiness assessment

Three weeks, fixed fee. What is actually wrong with your data, what it is costing you, and a straight go/no-go on the initiative you are about to fund.

What the assessment covers →

Fractional

Fractional Chief Data Officer

A day or two a month, ongoing — heavier through the early strategy and architecture work, lighter once it is running. Senior data leadership without a full-time hire: platform choices, design decisions, and a straight second opinion before you commit to something expensive. Where it needs deeper hands-on architecture, that folds into the same engagement.

What a fractional CDO does →

Diligence

Data diligence

Pre-acquisition data condition, or post-close integration planning. Two to four weeks, priced against your deadline rather than my hours.

Data readiness before a sale →

Work With Me

How it works.

Most engagements take one of three shapes. A bounded assessment — three weeks at a fixed fee, at the end of which you know what is actually wrong and what it will take to fix. An ongoing fractional retainer — a day or two a month of architecture judgment, reviewed as things change — for companies that need senior direction without a full-time hire. Or data diligence on an acquisition, priced against your deadline. We agree the shape and the time commitment together before anything starts.

Building has never been cheaper or faster than it is now. Knowing what to build — and whether the foundation under it will hold — is the part that still costs you if you get it wrong. That is the part I do.

I use AI to build. I do not use it to decide. The platform work at Dobler Data Solutions is built and operated by proprietary agents, supervised by people who own the result — that is what makes weeks instead of months possible. What it will not do is tell you whether two departments mean the same thing by "revenue", or whether a foundation will hold. Those are still judgment calls, and they are what you are actually hiring.

I take on a handful at a time, so it is always a conversation first.

Start a conversation →

Free Resource

The Mid-Market Analytics Readiness Checklist

Twelve honest questions to tell you whether your data is ready to drive decisions — or whether you've quietly outgrown spreadsheets. Enter your email and it's yours.

  • A 12-question self-assessment you can run in ten minutes
  • Written from forty years of real enterprise data work
  • No spam. One email with the checklist, then you're done.
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Questions, Answered

What people ask before we talk.

What does Peter Dobler do?

Peter Dobler is a forty-year enterprise data architect based in Tampa, Florida. He is the founder of Dobler Consulting, Inc. and the co-founder, CEO and Principal Architect of Dobler Data Solutions, which builds Dobler Insights — analytics-as-a-service on the Microsoft Azure stack. He works with companies from the mid-market to the Fortune 500, and spent eight years at The Nielsen Company. He also takes on a small number of hands-on engagements building and integrating complex systems on tight timelines.

What is Dobler Insights?

Dobler Insights is an Analytics-as-a-Service platform — a governed single source of truth on the Microsoft Azure stack, built and operated by Dobler Data Solutions. It delivers Fortune 500-grade analytics in weeks rather than months, to companies from the mid-market to the Fortune 500 — with no per-user licensing, no six-month implementation, and no in-house BI team required. Dobler Data Solutions separately builds Fabric Control, a control plane for Microsoft Fabric.

How can mid-market analytics be delivered in weeks instead of months?

Because the hard architectural decisions are already made. Most BI projects spend their first months re-deciding the same foundational questions, then building the answer from scratch. Standardizing that layer on the Microsoft Azure stack removes the custom build, the long implementation, and the per-user licensing that make traditional BI projects drag on for six months or more. Clients get a governed, Fortune 500-grade analytics environment in weeks.

What is the Mid-Market Analytics Readiness Checklist?

It's a free 12-question self-assessment that tells you whether your data is ready to drive decisions — or whether you've quietly outgrown spreadsheets. Enter your email in the form above and it's delivered straight to your inbox.

Does Peter take on consulting or advisory engagements?

Yes, selectively — a small number at a time. Most often a three-week data readiness assessment that establishes what is actually wrong with a company's data and what it will take to fix; an ongoing fractional retainer of a day or two a month for companies that need senior architecture judgment without a full-time hire; or data diligence on an acquisition.

Contact

Let's talk.

Tell me a little about what you're working on, and I'll get back to you personally.

Prefer a direct line?

Email me at peter@doblersolutions.com, message me on LinkedIn, or send a note with the form. I reply personally to anything that's a fit.

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