What does Peter Dobler do?

Peter Dobler is a forty-year enterprise data architect based in Tampa, Florida. He is the founder of Dobler Consulting, Inc. and the co-founder, CEO and Principal Architect of Dobler Data Solutions, which builds Dobler Insights, analytics-as-a-service on the Microsoft Azure stack. He works with companies from the mid-market to the Fortune 500, and was Director of Database Technology at Nielsen Media Research and then Director of Computing Services at The Nielsen Company, from 2000 to 2008. He also takes on a small number of hands-on engagements building and integrating complex systems on tight timelines.

What is Dobler Insights?

Dobler Insights is an Analytics-as-a-Service platform, a governed single source of truth on the Microsoft Azure stack, built and operated by Dobler Data Solutions. It delivers Fortune 500-grade analytics in weeks rather than months, to companies from the mid-market to the Fortune 500, with no per-user licensing, no six-month implementation, and no in-house BI team required. Dobler Data Solutions separately builds Fabric Control, a control plane for Microsoft Fabric.

How is mid-market analytics delivered in weeks instead of months?

Because the hard architectural decisions are already made. Most BI projects spend their first months re-deciding the same foundational questions every company faces, then building the answer from scratch. Dobler Data Solutions standardizes that layer on the Microsoft Azure stack and runs it, which removes the custom build, the long implementation, and the per-user licensing that make traditional BI projects take six months or more. Clients get a governed, Fortune 500-grade analytics environment in weeks.

What is the Mid-Market Analytics Readiness Checklist?

It is a free 12-question self-assessment that tells a company of any size whether its data is ready to drive decisions, or whether it has quietly outgrown spreadsheets. It is delivered by email from doblersolutions.com.

Is Peter Dobler available for fractional or advisory work?

Yes, selectively, a small number at a time. Most often a three-week data readiness assessment that establishes what is actually wrong with a company's data and what it will take to fix; an ongoing fractional retainer of a day or two a month for companies that need senior architecture judgment without a full-time hire; or data diligence on an acquisition.

Peter Dobler | Fractional Chief Data Officer & Founder

Most data problems are architecture problems, and I have spent forty years fixing them.

I help companies from the mid-market to the Fortune 500 work out what is actually wrong with their data and what it will take to fix it. Most of that work is as a fractional Chief Data Officer: senior data leadership, and one person accountable for the data decisions, without a full-time executive hire. I take on a small number of engagements at a time.

I have spent four decades at the point where technology meets the business, taking complex, messy environments and making them work, fast. Databases, systems, integrations and analytics are the hard, unglamorous plumbing that decides whether a company can actually run.

My path began in Switzerland. I started out in February 1985 writing insurance and pension software in Basel, then spent more than a decade deep in the database layer, in Sybase and Oracle, building high-performance systems for Swiss financial firms. That is where I formed the conviction that still drives me: the hardest problems are almost always architecture, not technology. I co-founded IT Vision AG with five partners, proposed an American office and opened it in Clearwater, Florida, and when the expansion was tabled I sold my shares to my partners. I then went to Nielsen, as Director of Database Technology at Nielsen Media Research and later Director of Computing Services at The Nielsen Company, where my team took a flagship application from 94% to a documented 100% annual availability.

In February 2000 I founded Dobler Consulting, Inc., the company I still run today. Out of it grew a database and business-intelligence consulting practice, formalized as Dobler Consulting Services, LLC (2011 to 2022), which I built into an Inc. 5000 firm and a Microsoft, SAP and Oracle Gold Partner serving Fortune 500 clients across manufacturing, media services, healthcare, transportation and financial services.

In 2021 I sold that database business to Spinnaker Support, a deal I negotiated and closed entirely remotely, without ever meeting the buyer in person. We met after the deal closed and worked together to make the transition as smooth as possible, and every one of my employees came through the acquisition with steady employment. Dobler Consulting, Inc. was not part of that sale. It has moved on from database support and is now the home for everything I build, including my co-founding stake in Dobler Data Solutions, which builds Dobler Insights: Fortune 500-grade analytics delivered in weeks rather than months, with no per-user licensing, no six-month implementation and no in-house BI team required.

Scale for its own sake has never been what draws me. The craft is making something intricate work on a timeline nobody thinks is possible, and making sure it moves the actual numbers of the business.

The work takes one of three shapes.

Alongside building Dobler Data Solutions, I take on a small number of outside engagements, most often as a fractional Chief Data Officer: senior data leadership, and one person accountable for the data decisions, without a full-time executive hire. Where a decision needs hands-on architecture work, that is folded into the same engagement.

What still needs judgment.

We agree the shape and the time commitment together before anything starts. Building has never been cheaper or faster than it is now. Knowing what to build, and whether the foundation under it will hold, is the part that still costs you if you get it wrong. That is the part I do.

I use AI to build. I do not use it to decide. The platform work at Dobler Data Solutions is built and operated by proprietary agents, supervised by people who own the result. That is what makes weeks instead of months possible. What it will not do is tell you whether two departments mean the same thing by "revenue", or whether a foundation will hold. Those are still judgment calls, and they are what you are actually hiring.

I take on a handful at a time, so it is always a conversation first.

The Mid-Market Analytics Readiness Checklist

Twelve honest questions to tell you whether your data is ready to drive decisions, or whether you've quietly outgrown spreadsheets. Enter your email and it's yours.

A 12-question self-assessment you can run in ten minutes

Written from forty years of real enterprise data work

No spam. One email with the checklist, then you're done.

Most data problems are architecture problems, and I have spent forty years fixing them.

Forty years in enterprise data, and still building.

Forty years of shipping complex data and systems work.

Foundations in enterprise data

Director of Database Technology, then Director of Computing Services

Dobler Consulting, Inc.

Dobler Consulting Services, LLC

Industry leadership

Acquired by Spinnaker Support

Dobler Data Solutions

In the press

The work takes one of three shapes.

Data readiness assessment

Fractional Chief Data Officer

Data diligence

What still needs judgment.

The Mid-Market Analytics Readiness Checklist

What people ask before we talk.

Let's talk.

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