Insights
Practical writing on mid-market analytics readiness, getting your data house in order before a sale, and building complex systems fast — the hard, useful parts, without the jargon.
The five signals of readiness, the failure modes that surface too late, and the fastest path to analytics that actually move the numbers.
A straight cost and time comparison for mid-market leaders — headcount and ramp against a governed outcome, and the cases where each one genuinely wins.
An hourly rate is the only number in the deal with a public comparable — and buyers benchmark it against the arrangement that already failed them.
What acquirers actually check about your data — and why the work you do years before a sale determines your leverage at the table.
Before you buy: whether the target's numbers trace to source, who the reporting depends on, and what integration will actually cost — from a founder who sold.
Senior data leadership for a mid-market company — the accountability of a CDO, how the engagement is structured, and when you actually need one.
The hands-on architecture work that folds into a fractional CDO engagement — what it does, and when the problem is the shape of your data, not another tool.
The database practice was sold to Spinnaker Support in 2021 — the company founded in 2000 was not. The accurate story, from the founder.
Free Resource
Twelve honest questions to tell you whether your data is ready to drive decisions — or whether you've quietly outgrown spreadsheets.
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